Needy children in the New York City area are about to receive a helping hand from two great organizations. The "ESB for Kids" program is a new effort between "the greatest building in the world and the greatest Children's Charity in the world."

It is your support and future participation that will make the program a success. This is the first program in the City of New York where a major building joins with a prestigious charity to raise substantial dollars for handicapped and needy children.

Tenants of the Empire State Building will have a special opportunity to help. Please contact Variety to make this special happening a complete success.

For information, call Variety at 212-760-2777, e-mail Variety or visit their web site www.varietyny.org

You may also e-mail esb4kids@esbnyc.com with any questions as well.