On Oct. 29, the Empire State Building lit its world-famous tower lights in orange to celebrate RIIZE’s North American tour, “RIIZING LOUD,” in partnership with Musicians On Call.
The Empire State Building hosted a lighting ceremony with K-pop boy group, RIIZE, who flipped the famous light switch.
After the ceremony, RIIZE toured the Observatory Experience – which was named the number one top attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do – and posed for photos on the building’s 86th and 102nd Floor Observation Decks.
After three sold-out hometown shows in Seoul that drew over 30 thousand fans, the “RIIZING LOUD” Tour marks a major milestone for RIIZE as they bring their music from Seoul to the world, in partnership with Musicians on Call.
This stop in New York represents not only their growing international reach but also a symbolic moment that connects Korea’s vibrant pop culture with the world’s most iconic skyline.
The "RIIZING LOUD" tour will kick off on Oct. 30, and RIIZE will return to New York for their show at The Theater at Madison Square Garden on Nov. 1.
Watch the lighting ceremony below!
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