The Empire State Building Immersive Museum
The Empire State Building Immersive Museum


ESB - The Perfect Attraction for Group Tours and Events in NYC

Want to impress a large group? The Empire State Building Observatory is the premier destination for parties of all sizes. Named the #1 attraction in the U.S. by Tripadvisor travelers for two consecutive years in 2022 and 2023, the Observatory is an ideal destination for groups who want to learn and experience the best of New York City from a unique vantage point and make unforgettable memories.

Why should groups visit the Observatory?

After a recent $165 million renovation that completely transformed the Observatory Experience, the Empire State Building is a must-visit destination for tourists, visitors, and locals from around the world. Guests can learn about the building's construction, architecture, and significance in popular culture through interactive, immersive exhibits and tours.

The Empire State Building offers convenient booking options for groups through its self-service portal and dedicated Account Managers, ideal for group organizers to plan and coordinate their visit.

Members from our sales team will work with you individually to ensure that your needs are met and your visit goes above and beyond expectations.

What groups should visit the Observatory?

No matter the type of group, there are sure to be memorable experiences for everyone. Groups that visit the Empire State Building come from schools, large groups of friends or family, business teams, and more.

Although group tours are self-guided, based on your specific needs the Empire State Building Observatory Sales team can share different upgrades for a guided educational, historical, or any other focused tour of the building.

Classroom Trips

Students can gain valuable knowledge about one of New York's most famous historic landmarks when they visit the Empire State Building. ESB offers one-of-a-kind programs and resources for students and groups, which make it a destination that is rich in timeless information about the city's origin and improvements made to the building since 1931 that has led it to become the "World's Most Famous Building."

Within the Observatory Experience, there are nine galleries -- each of which offers an engaging experience for students that range from elementary to high school levels. The Observatory also provides a STEAM curriculum that provides children with the motivation they need to learn about engineering and sustainability, which play a vital role in the building's construction.

Children interact with ESB's sustainability exhibit

Larger Group Parties

Named the "World's Most Famous Building," the Empire State Building is a must-visit for those in large family or friend groups who want to experience NYC to its fullest! The Empire State Building provides all guests with the rich history of the building and its construction as it leads up to its iconic 86th and 102nd Floor Observatories.

Large groups can recreate iconic photographs of household celebrity names like Jared Leto, Zendaya, and Oprah Winfrey. They can also live out their favorite movie scenes from binge-worthy films like "Sleepless in Seattle," "King Kong," and "Superman II."

Businesses and Teams

Whether your company is local to NYC or in town for a conference, fun group activities allow members to foster better connections and build a sense of community for increased efficiency and work-life improvements. A visit to the iconic Empire State Building is a top choice for a group activity in NYC.

Private tours and experiences can also be arranged to showcase the behind-the-scenes ins and outs of the building. Afterwards, teams can enjoy drinks and dinner at the restaurants located at the base of the building, which include Starbucks Reserve, STATE Grill & Bar, and Tacombi.

The Movie exhibit at ESB

How to book for a group at the Empire State Building

Luckily, it is quick and simple to begin the group reservation process for the Empire State Building Observatory via the Group Ticket Reservation Form. After your information is received, the team at the Observatory will reach out with next steps.

For more information, please email

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