ESB Shines Cyan for the 2025 Sports Illustrated Swim Issue Debut

The Empire State Building shined its world-famous tower lights in cyan to celebrate the 2025 Sports Illustrated Swim Issue Debut.

SI Editor in Chief MJ Day and SI Swim models Livvy Dunne, Lauren Chan, Ellie Thumann, Camille Kostek, Xandra Pohl, and Hunter McGrady visited the building to flip the switch in a lighting ceremony and tour the building's iconic Observatory Experience, named the number one attraction in the world in Tripadvisor's 2024 Travelers' Choice Awards: Best of the Best Things to Do.

SI Swim models light the Empire State Building

SI Swim models and MJ Day pose on the Grand Staircase

SI Swim models at the Construction exhibit

SI Swim models on the 86th Floor Observatory

SI Swim models and MJ Day on the 102nd Floor Observatory

Much like the Empire State Building, the Sports Illustrated Swim issue is one of the most recognizable symbols of pop culture. With talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV, and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale.