ESB lit in pink and purple for Hoda & Jenna
ESB lit in pink and purple for Hoda & Jenna


Hoda & Jenna Light Up ESB to Celebrate Five Years on TODAY

Cheers to five years!

The Empire State Building shined in a vibrant pink and purple to celebrate the five-year anniversary of TODAY with Hoda & Jenna on April 8.

Earlier in the day, Hoda Kotb and Jenna Bush Hager toured the Observatory Experience’s immersive museum and flipped the switch at a lighting ceremony before they took in the views from the 86th Floor and 102nd Floor Observatories.

Hoda and Jenna at the Construction exhibit

“This is one of the coolest honors that we could imagine,” Kotb said in remarks at the ceremony. “We love New York City to our core but to [Have the Empire State Building lit up for a brief moment – it’s just a beautiful thing for us.”

Hoda & Jenna light ESB
Hoda and Jenna with the ESB model

Watch the full ceremony below!

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