ESB lights orange for National Infertility Awareness Week
ESB lights orange for National Infertility Awareness Week


Iskra Lawrence Lights ESB Orange for National Infertility Awareness Week

The Empire State Building lit its iconic tower lights in orange to celebrate National Infertility Awareness Week on April 24, in partnership with Progyny and RESOLVE: The National Infertility Association.

Earlier that day, model and advocate Iskra Lawrence visited the world-famous Observatory Experience, which was voted the #1 attraction in the U.S. by Tripadvisor travelers in 2022 and 2023, to flip the iconic light switch. Iskra was joined by Progyny CEO Pete Anevski and RESOLVE President and CEO Barbara Collum for a tour of the Observatory's immersive exhibits after the ceremony.

Iskra Lawrence speaks at the lighting ceremony
Pete Anevski, Iskra Lawrence, and Barbara Collum at the Observatory

National Infertility Awareness Week (NIAW) is a movement founded in 1989 by RESOLVE with the mission to empower and change the conversation around infertility. Each year, NIAW united millions of people all over the U.S. to remove the stigmas and barriers associated with infertility and to remind those who struggle that they are not alone. More information can be found at

Watch the full ceremony below!

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