AP News: “The Empire State Building Partners with WhatsApp and Mercedes-AMG PETRONAS F1 Team to Produce Dynamic Light Show, Fifth Avenue Demo Run, Exclusive Pop-Ups, and More”

April 30, 2024

“Festivities included appearances by Lewis Hamilton and Toto Wolff to the world-famous Empire State Building Observatory and a never-before-seen F1 car demonstration down Fifth Avenue.”

AP News

The Empire State Building’s recent partnership with WhatsApp brought seven-time F1 world champion Lewis Hamilton to New York City for a lighting ceremony with Mercedes AMG Petronas’s CEO Toto Wolff, ahead of the Miami Grand Prix.  

Hamilton drew massive crowds when he performed a street demonstration of his F1 car on Fifth Avenue and visited the Empire State Building’s WhatsApp and Mercedes F1 pit stop exhibit. The takeover also featured a dynamic race car emoji light show on the south side of the Empire State Building.

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