EMPIRE STATE BUILDING SOARS TO NEW HEIGHTS WITH EXCITING NEW ELEVATOR EXPERIENCE EXCLUSIVELY FOR OBSERVATORY VISITORS
New York, NY (August 4, 2016) – Empire State Realty Trust (NYSE: ESRT) today announced a new elevator experience for visitors to the Empire State Building (ESB). One-of-a-kind mini-shows with sound, created by design studio Imaginary Forces, will play on the ceiling of the elevator cars both on the ascent to and descent from the world-famous 86th Floor Observatory. The shows are to be unveiled at 6 p.m. EDT on August 4, 2016, in three elevators, with the balance of the elevators being upgraded over time.
Imaginary Forces’ Creative Directors Dan Gregoras and Jeremy Cox led a team of visual-effects artists and audio composers, who began work in 2015, in creating two unique guest experiences. From the moment the elevator doors close, the ascent show transports visitors back in time to the construction of ESB, spotlighting workers, machinery, and materials in a fanciful depiction of the construction process.
On the descent, the show prepares visitors for the ride back to the New York City streets by showcasing different features of the art deco masterpiece lobby, with distinct features floating in to ultimately form the iconic mural that adorns the Fifth Avenue entrance.
“Located at the heart of New York City, the Empire State Building provides fresh, fun and educational experiences,” said Jean-Yves Ghazi, Director of the Observatory. “Our new elevator shows not only add entertainment for our visitors but by putting them on the ceiling, we give each visitor the opportunity to be fully immersed in our world.”
For more information, or to purchase tickets to the Empire State Building’s Observatory, please visit www.esbnyc.com.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects, and the Empire State Building Observatory is one of the world’s most beloved attractions as the region’s #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, www.facebook.com/empirestatebuilding, @EmpireStateBldg, www.instagram.com/empirestatebldg, www.youtube.com/esbnyc or www.pinterest.com/empirestatebldg/.
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the world's most famous building. Headquartered in New York, New York, the Company's office and retail portfolio covers 10.1 million rentable square feet, as of March 31, 2016, consisting of 9.4 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut and two in Westchester County, New York; and approximately 724,000 rentable square feet in the retail portfolio.
About Imaginary Forces
Founded in Los Angeles in 1996, Imaginary Forces (IF) is a conceptual design studio and full service production company. We create beautiful stories and compelling identities, specializing in brand development, commercial advertising, digital and interactive design, main title design, entertainment marketing, and experience design.
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