Groups of four can save up to 20% on Observation Deck tickets purchased online

New York (July 13, 2026) – The Empire State Building Observation Deck (ESBOD), atop the “World’s Most Famous Building,” announced today new ticket bundle options for families of all ages to save on their visit to the famed New York City landmark.

Groups of four who purchase the new Family Ticket Bundle can save up to 20 percent on tickets to the Empire State Building’s iconic 86th and 102nd Floor Observation Decks, with options for express access and flex admission. The Family Ticket Bundle is available online only.

“The Empire State Building Observation Deck is one of the best activities for families in NYC with immersive, educational museum exhibits and Manhattan’s best skyline views,” said Dan Rogoski, observatory general manager. “There is no better place to make family memories than at the #1 attraction in the U.S.”

The Empire State Building Observation Deck was voted the #1 top attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do and underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and an upgraded 102nd Floor Observation Deck with unmatched views from the heart of New York City.

Hi-res imagery can be found here.
More information about the Empire State Building Observation Deck can be found online.